Google Cloud ‘March Madness’

Expression heaven, speedy renders, and... basketball?

I had the opportunity to work with Cloneless Media, Eleven Inc. and Scholar on this project as a technical rigger.

Starting with Scholar’s eye-melting AE projects, I was tasked with defining and writing expressions on many properties on many layers in dozens of comps, so that Cloneless’ toolkit could inject data from the client and update elements in AE.

Type

Technical Rigging

Client

Cloneless Media

Site & Credits

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Due to the nature of the project, render speed was of the utmost importance. In addition to technical rigging, I was responsible for finding ways to cut the project down as much as possible in order to cut down precious seconds on game day.

ncaa-layering

Awards

  • AdAge Award – Small Agency Of The Year, West, Silver (Tie)

  • Cannes Lions – Creative Data – Gold Lion

  • Cannes Lions – Digital Craft – Silver Lion for Innovative Use of Technology

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Zack Lovatt focuses on toolkitting, building custom studio pipelines, expression rigging projects, and creating data-driven animation workflows.